It no longer takes a crystal ball to see the impact of technology on everyday living.  A interesting stat stands out as we take stock of its expanding  role in our lives.. Some 20% of Americans own a wearable technology device at this time. The small wearable gadgets may be in the form of glasses, fitness trackers, watches or other “gizmos.” Their popularity among consumers has surged, creating  brand new consumer experiences .  In the not distant  future,  look for wearables to become increasingly valuable in creating mobile marketing programs. They’ll provide a wealth of additional information about consumers, enabling marketers to “drill down” into their mindsets and perceived needs. While it may be some time  before wearables are ubiquitous, they are with us now,  here to stay and with strategic value that’s expected to explode.

What’s this buzz about “storytelling” and marketing and marketing and “storytelling?”

Certainly telling a story is not really a new concept or technique when it comes to marketing. But, given the social media explosion witnessed the past few years, channels and opportunities for storytelling abound. A brief word about getting it right.

Tapping into all that’s available requires marketers with a knack for creative online content and a talent for conjuring stories compelling enough to engage consumers. Effective brand storytelling blends “tried and true” tenets of marketing, including the need to stay true to the brand’s promise, with a command of the elements of memorable fiction .  Not only must the stories not be “blah,” they must give off a spark that conveys the brand’s message  and makes consumers want more.

A program popular in television’s early years closed each episode with a catchy line that said that ” there are 8 million stories in the naked city , and this has been one of them.”  Got us to thinking. There may be even more !

Marketing Thru Graphics is now on Instagram ( marketingthrugraphics ). Stop by for a visit and share some of your photos !

 

 

Wonder how the Manhattan office market fared in the First Quarter 2016? Here’s a detailed look at it thanks to Cushman&Wakefield. For their take on it, follow the link below.

http://www.cushmanwakefield.com/en/research-and-insight/new-york-metro/manhattan-office-snapshot/

Marketing Thru Graphics ( MTG) is a results-driven digital marketing agency dedicated to helping clients generate revenue and and create opportunities. MTG brings ideas to life. At the core of its success is an innovative team that excels at cutting-edge design, strategic planning and has an in-depth knowledge of new technology.
MTG has a clear understanding of the marketing needs of the real estate industry and the expertise to develop successful solutions. MTG’s designs win awards. More importantly, they drive brand awareness and increase demand for some of the biggest names in commercial/residential  real estate. MTG has the skills to take clients beyond the boundaries of a traditional marketing and design firm. MTG’s Social Media Division (SMD) creates and manages social media content as part of clients’ marketing mix. Headed up by Peter Burke, a veteran of the public relations business, MTG/SMD creates a distinctive social media presence for clients seeking to utilize a variety of channels to engage with prospective and existing sources of business.

For more information, contact Marilyn Miller, MTG president, at 212-768-2501, consult http://www.marketingthrugraphics.com or visit  at twitter  @marketingthru or on Instagram!

Marketing Thru Graphics is now on Instagram ( marketingthrugraphics ). Stop by for a visit and share some of your photos !

“Social media presence” for commercial real estate businesses is not merely a  buzzword these days, but rather a powerful marketing tool whose absence will be conspicuous. Strategic use of social media enables a  level of engagement with target audiences, whether that’s tenants, prospective tenants, the brokerage community or even media covering the real estate “beat.”

Whether we are curating content and managing social media pages for clients or plotting strategy, keep in mind these few simple but important tips for maximizing effectiveness.

* Have a plan. Take the time to develop a social media road map. We help clients to “walk before they run” and avoid a scatter shot approach that will waste time, money and other resources.

*Understand Your Objectives/Know thy audience- It is critical that you determine you target audience, how you will reach them and what you hope to achieve.

*Stop and Think- What is your message ? What do you want others to know, to think ? Make it insightful to engage the audience and achieve objectives.

*Name your “weapons”- Will it be Twitter or Facebook or Pinterest or a Blog? Or some combination of them all ? Rather than a random approach, determine and utilize the appropriate social media channels for your marketing mix.

And once you do-  Be visible, Be consistent. Join the conversation !

If you’d like to discuss ways that a robust social media presence can help  market your business or properties, let us know ( 212-768-2501). Visit us on Twitter   @marketingthru and share photos with us on Instagram !

Marketing Thru Graphics is now on Instagram ( marketingthrugraphics ). Stop by for a visit and share some of your photos !

Wonder what’s happening in NYC real estate? Use this link to take a peek at recent commercial transactions courtesy of the NY Times..

Believe it or not, Spring is around the corner. Its arrival will be  a good  time to take stock of your brand and do some “Spring cleaning!” For our clients in the commercial real estate business and other industries , it’s often an ideal time to assess brand energy and reassert identity through a strategic website update.

Thankfully, in recent years  office building web sites have evolved from predictable and staid  to bold statements of brand. A New York Times article that ran a while back summed up that trend.

” In terms of marketing tone, the commercial real estate industry has long played the quiet cousin to the brashier residential business, ” the reporter wrote. “ But the two branches of the family may be getting closer. In recent months, the marketing teams for some of New York’s office buildings have decided to get the word out by deploying the types of stylish Web sites once used only by luxury condominiums.”

The article quoted several commercial brokers who pointed to the benefits of the “newer” web sites – with their “bells and whistles”- as effective marketing tools. To develop an exciting web presence for many of the leading commercial owners and developers in New York, we’re tapping innovative digital technology to execute the emphasis on visual, stylish and creative to market commercial space.

With Spring an excellent time for strategic renewal, let us know how we can help you with a new web site for your building or portfolio. We invite you to visit our website to see samples of our work !   http://www.marketingthrugraphics.com

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